Reporters Trash 80% of Press Releases in the First Line
Most pitches die because they read like a sales brochure. A journalist opens the email, sees three buzzwords stacked in the headline, and deletes it. The format matters as much as the news. A press release has rules: a dateline, an inverted-pyramid lead, a quote, a boilerplate, three hashes at the end. Miss those and you look like an amateur, even if your announcement is genuinely interesting.
The Press Release Generator takes what you’re announcing and builds the whole thing in the standard wire format. You describe the news (a funding round, a product launch, a new hire, a partnership) and it returns a headline, a subheadline, a dateline, a who/what/when/where/why lead paragraph, body copy, a quote placeholder you fill in, an “About” boilerplate, a media contact block, and the closing ### that signals the end of the release.
Here’s the honest part. Your input goes to our server, a language model drafts the release, and the text comes back for you to copy or download. So treat the output as a strong first draft, not a finished document. The AI will invent quote wording, guess at numbers, and write boilerplate that may not match your actual company description. Fix the facts before anyone sees it.
What You Get Back
- A headline written in present tense, the way wire services expect
- A subheadline that adds the second-most-important detail
- A dateline: CITY, State, Month Day, Year before the first sentence
- A lead paragraph that answers who, what, when, where, and why in one or two sentences
- Two or three body paragraphs with the supporting detail
- A quote block with
[Name, Title]placeholders so you slot in the real attribution - A boilerplate “About [Company]” paragraph
- A media contact section: name, email, phone
- The
###end marker
Running It
- Type or paste your announcement details. The more specific, the better: company name, the news, dates, numbers, location.
- Click Generate Press Release.
- Read it top to bottom. Replace the quote placeholder with something a real executive would actually say.
- Copy or download, then send it to your distribution list or paste it into your newsroom.
Feed it something concrete. “Acme raised a $4M seed round led by Fizz Ventures to expand its warehouse robotics line, closing March 2026” beats “we got funding.” Vague input gives you a vague release with [insert amount here] scattered through it.
Quotes Are Where These Things Live or Die
A press release quote should never say “We’re thrilled and excited to announce.” Reporters have read that sentence ten thousand times. A good quote makes a claim, gives a reason, or hints at what’s next. The generator leaves the wording flexible on purpose because the best quote comes from the actual person being quoted, not a model guessing at their voice. Write it like the CEO talks. Then have the CEO approve it, because attributing a fabricated quote to a real person is how you lose trust fast.
Who This Is For
Founders doing their own PR before they can afford an agency. Marketing teams cranking out announcements on a deadline. A solo operator launching a product who’s never written a release and doesn’t know what a dateline is. Nonprofits announcing a campaign. The format is identical whether you’re a two-person startup or a regional chamber of commerce, so the same draft structure works for all of them.
Pair it with the Blog Title Generator for the announcement post, or the Cold Email Generator for the pitch you send alongside the release.
Common Questions
Does it include the dateline and the ### ending? Yes. You get a proper CITY, State dateline at the start and three hashes at the end, which is the wire-standard signal that the release is over.
Can I use the quote as-is? No, fill it in yourself. The placeholder is there so you add a real quote from a real person with their real name and title. Never publish a quote a model wrote and attribute it to someone who didn’t say it.
What does the boilerplate paragraph do? It’s the “About [Company]” block at the bottom that describes who you are in two or three sentences. The AI drafts a generic version. Replace it with your actual company description, founding year, and what you do.
How long should the finished release be? Aim for 300 to 500 words, one page. The generator stays in that range, but trim anything that reads like filler before you send it.
Will it know my real numbers and dates? Only the ones you give it. Anything you leave out, it either omits or guesses. Always proofread the figures, names, and dates against reality before distribution.