Every social media brand color in one spot
You’re building a presentation about your social media strategy. You need the exact LinkedIn blue for a chart. Not “some blue”, the official #0A66C2 that matches their logo. So you Google “LinkedIn brand color,” wade through five SEO-stuffed articles, and maybe find what you need on page two. Or you just open this tool and click Copy.
This palette displays the official brand colors for 14 major social media platforms. Each color shows a preview swatch, hex code, and RGB values. Click any color to copy it to your clipboard instantly. That’s literally it, no signup, no fluff.
Platforms included
The full lineup: Twitter/X, Instagram, Facebook, LinkedIn, TikTok, YouTube, Discord, Telegram, WhatsApp, Snapchat, Reddit, Pinterest, Twitch, and Spotify. Each platform’s primary brand color comes straight from their official brand guidelines or press kits.
Some platforms use multiple colors (Instagram’s gradient, for example), so we include the most commonly used primary color, the one designers reach for most often. Instagram’s gradient endpoints are included alongside the solid fallback color.
Why official colors matter
Brand color accuracy sounds trivial until you’ve handed a client a presentation with the wrong shade of Facebook blue. They notice. Their brand team definitely notices. Using #4267B2 (the old Facebook blue) instead of #1877F2 (the current one) marks you as someone who grabs the first Google result without checking.
Designers working on multi-platform dashboards, social media reports, and marketing materials need these colors constantly. Having a single reference point, with one-click copy, saves the repeated Googling that wastes five minutes every time.
Developers building social login buttons, share icons, and platform integration UIs need exact hex values too. The React component for your “Share on Twitter” button should use #1DA1F2 or the newer X black, not whatever your CSS framework’s default blue happens to be.
Some platform color facts
X/Twitter shifted from #1DA1F2 (the classic bird blue) toward plain black when it rebranded. Both colors are useful, the blue for historical references, black for current branding.
Instagram technically uses a gradient (purple to orange to yellow), but #E1306C (the hot pink) is the most widely used single-color representation. You’ll see it in logos, icons, and press materials.
Discord’s blurple (#5865F2) is one of the most distinctive brand colors in tech. It’s not quite blue, not quite purple, and Discord’s community will absolutely call you out if you use the wrong shade.
TikTok uses a combination of #000000 (black), #FE2C55 (pinkish red), and #25F4EE (cyan). The primary brand color in most contexts is the red-pink.
Twitch went from a darker purple to #9146FF a few years back. The lighter shade is now the official standard across all their branding.
FAQ
How do I copy a color code?
Click on any color swatch or hex code and it copies to your clipboard automatically. A quick “Copied!” confirmation appears so you know it worked.
Are these the latest official colors?
We source colors from each platform’s official brand guidelines, press pages, and design resources. Colors are verified as of early 2026. If a platform updates their branding, we update the palette to match.
Why doesn’t Instagram show the full gradient?
Instagram’s gradient has five or six color stops depending on the version. We display the primary brand pink (#E1306C) plus the gradient start and end colors. For the full gradient, check Instagram’s official brand resources.
Can I download the full palette as a file?
Click the “Download All” button to save every color as a text file with hex codes, RGB values, and platform names. You can also copy individual colors or the entire set.
Do you include secondary brand colors?
The focus is on primary brand colors, the ones most commonly used in presentations, designs, and development. Some platforms have extensive color systems with dozens of shades. For those, check the platform’s official design system documentation.